Keap Review

Keap (formerly Infusionsoft) is the leading CRM and marketing automation platform that puts your business growth on autopilot. Designed specifically for small businesses and entrepreneurs, Keap helps you sell more, follow up faster, and grow efficiently with drag-and-drop automation that works. At its core, Keap combines CRM, marketing automation, sales pipeline, payments, and appointments into one integrated platform. The visual automation builder lets you create complex follow-up sequences without technical knowledge—when a lead fills out a form, Keap can automatically send emails, assign tasks, update records, and move deals through your pipeline. Key features include lead capture forms and landing pages, automated email and text messaging, sales pipeline management, invoice and payment processing, appointment scheduling, and detailed analytics. New users get access to expert coaching to ensure they're set up for success. Trusted by over 200,000 small businesses. Keap is ideal for service-based businesses, coaches, consultants, and any business that relies on nurturing leads into customers. While pricing is premium ($249+/month), the ROI from automated follow-up typically pays for itself. Start with a 14-day free trial.

Category: Sales & CRM · Pricing: $249-499/month · SaaSGuidr score: 7.9/10

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Common questions

Is Keap free?

Keap is a paid product ($249-499/month). Check the vendor's site for a current free trial or demo.

What is Keap used for?

CRM and marketing automation for small businesses. Common uses include small business automation, lead nurturing, service business crm.

What are the main downsides of Keap?

Reviewers most often mention: premium pricing ($249+/mo); steeper learning curve; can be complex for simple needs.

What does Keap integrate with?

Keap integrates with QuickBooks, Gmail, Outlook, Zapier, WordPress, Stripe and more.

How does Keap score on SaaSGuidr?

Keap scores 7.9/10 (Good) based on features, pricing value, ease of use, integrations and support.

Can I use Keap in Canada?

Keap is a cloud-based tool, so teams in Canada and the US can sign up online. Prices are usually shown in USD; check the vendor's checkout for CAD billing and applicable GST/HST.

Reviewed by Maya Chen, Senior Software Analyst · How we rate

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