ZoomInfo Review

ZoomInfo is the go-to-market intelligence platform that gives you high-quality AI-powered B2B data and sales intelligence to help your GTM teams find in-market buyers, build pipeline, and close deals faster. Trusted by 35,000+ fast-growing companies worldwide including Adobe, Google, Microsoft, Airbnb, AWS, Figma, Seismic, and Canva. With 8,700+ G2 reviews and ranked #1 in 30+ categories, ZoomInfo is the trusted choice for leading GTM, product, and growth teams who rely on it everyday. The platform provides comprehensive solutions for sales, marketing, operations, and recruiting teams.

Category: Sales & CRM · Pricing: enterprise · SaaSGuidr score: 8.9/10

Key features

• AI-Powered B2B Data
• Intent Data
• Data Enrichment
• Sales Intelligence
• Workflows
• 8700+ G2 Reviews

Pros

• Trusted by 35K+ companies
• 8,700+ G2 reviews
• #1 in 30+ categories
• AI-powered data
• Great integrations

Cons

• Enterprise pricing
• Complex contracts
• Data accuracy can vary

Best for

• Lead generation
• Account-based marketing
• Sales prospecting
• GTM strategy

Try ZoomInfo · ZoomInfo alternatives

Common questions

Is ZoomInfo free?

ZoomInfo is a paid product. Check the vendor's site for a current free trial or demo.

What is ZoomInfo used for?

B2B data platform for sales and marketing intelligence. Common uses include lead generation, account-based marketing, sales prospecting.

What are the main downsides of ZoomInfo?

Reviewers most often mention: enterprise pricing; complex contracts; data accuracy can vary.

What does ZoomInfo integrate with?

ZoomInfo integrates with Salesforce, HubSpot, Outreach, Marketo, Microsoft Dynamics.

How does ZoomInfo score on SaaSGuidr?

ZoomInfo scores 8.9/10 (Excellent) based on features, pricing value, ease of use, integrations and support.

Can I use ZoomInfo in Canada?

ZoomInfo is a cloud-based tool, so teams in Canada and the US can sign up online. Prices are usually shown in USD; check the vendor's checkout for CAD billing and applicable GST/HST.

Reviewed by Maya Chen, Senior Software Analyst · How we rate

Alternatives to ZoomInfo

• Apollo.io – Sales intelligence platform with 275M+ contacts database.
• Close – Sales CRM with built-in calling, SMS, and email.
• Leadpages – Landing page builder for lead generation.
• Kixie – AI-powered sales dialer and engagement platform.
• Folk – Modern CRM for relationship-driven teams.
• Capsule – Simple CRM for small business sales.
• Keap – CRM and marketing automation for small businesses.
• PipelinePRO – All-in-one sales and marketing platform.